The ledger

FMCG · 2025

Avaani Foods

  • Branding
  • Brand Identity
  • Logo Design

Executed at Myndroot — carried forward into Nexa Studio

Avaani Foods

About the project

Avaani Rice n Avaani Rice is a newly formed brand under the Avaani Foods banner in Bihar. We, as a Brand Agency , had the opportunity to consult with the Brand owner and their marketing team and came up with the Brand Name, Design, Identity, Packaging , and Digital Profile. It was a challenging but interesting assignment for the team. We did our brainstorming and came up with the concept that connects and belongs to the same land. We used the design pattern, colour schemes that can resonate with the culture, lifestyle and the people of Bihar.

The work

Avaani Foods — visual 1
Avaani Foods — visual 2
Avaani Foods — visual 3
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Avaani Foods — visual 8