The ledger

Corporate & Industrial

Alex Panels

  • SEO
  • Digital Marketing
  • Brand Communication

Executed at Myndroot — carried forward into Nexa Studio

Alex Panels

About the project

Myndroot partnered with Alex Panels, a leading Aluminium Composite Panel brand in India with a strong presence in NCR and select Asian markets, to revamp its Brand Identity and Reposition it within a highly competitive landscape dominated by national and international players. Our approach focused on redefining the Brand’s Visual Language and communication to create a more contemporary, impactful, and differentiated market presence.

Post Rebranding, we led the Digital Marketing strategy with a segmented approach for B2B and B2C audiences. Through targeted campaigns and performance-driven execution, we enhanced Brand visibility, improved Engagement, and Brand Recall—delivering measurable growth while establishing Alex Panels as a more dynamic and competitive brand in its category.

The work

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