The ledger

Fashion & Retail · 2022

Rangoli India

  • Branding
  • Creative
  • Fashion

Executed at Myndroot — carried forward into Nexa Studio

Rangoli India

About the project

is a well-known female apparel brand in India, having multiple stores in different parts of the country. We as a team, feel proud to work with such a diverse product range and demographic presence. The Agency was managing the brand while focusing on Brand Positioning, Perception, and Engagement Activity among the target customers. Creating youthful concepts, designs & campaigns was the USP's of Myndroot work with Rangoli.

The Agency was also responsible for managing its online sales through its E-commerce website which was also developed by us. We have created multiple Ad concepts, targeting different seasons, festive and other days as campaigns and delivered revenue, mindshare, and brand awareness.

The work

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